Lynk (Nairobi) needed to scale from a manual matching service to a digital marketplace. The primary mission was to eliminate operational bottlenecks and build a foundation of trust between consumers and informal workers in a fragmented market.
We used speed as a strategic hedge against risk. Following seven days of ethnographic field research in Kenya, we executed a high-velocity design sprint in Copenhagen, transforming raw insights into a functional architecture before the momentum was lost.
A high-fidelity platform validated through four prototype iterations and three testing rounds in just 21 days. We designed a systemic service layer to solve critical friction points surrounding transparency, pricing, and quality assurance.
The project successfully shifted Lynk from labor-intensive operations to a scalable digital strategy. The work was awarded two D&AD Wood Pencils, proving that world-class design craft can be delivered at startup speed.